Since the previous Utah Jazz logo has been in use for about nine years now, we decided that it was time for a change. We also did not have a slogan, so we implemented that into our brand new logo. We used new font for the logo and added mountains to the background to represent the cold, mountainous Utah climate. In addition, we added a saxophone to represent the "J", and the team name.
After surveying many fans, they wanted dark green and purple as our primary colors and dark yellow as our secondary color. Thanks to our main sponsor, Nike, they were able to give us new gear from head to toe. Not just uniforms. Additionally, we received team shoes, socks, and backpacks with our new team colors and logo.